Social media sites are everywhere. Hollywood celebrities and corporate executives have one or two accounts in social media sites like Facebook and Twitter. Internet marketers and consultants claim that social media is a good avenue for businesses to reach out to their customers, but is there any statistical data that would back this claim up? Numerous surveys from a couple of years ago have returned interesting data like the demographics of people using the Internet, the age group who dominates certain social media sites, and so on.
For the past few years, most data have been presented by surveys done by Social Media Examiner. According to the survey, 89% of small and medium-scale businesses (SMB) have reported an increase of exposure and 75% have claimed that increase in traffic is one of the two biggest benefits of social media. Other benefits included marketplace insight (69%), more loyal fans (65%), lead generation (61%), and improved search engine visibility and rankings (58%).
Amongst these respondents, 79% have integrated social media into their business’ marketing activities.
What other statistical data can persuade business owners to include social media in their marketing arsenal? 78% of small businesses get 25% or ¼ of their new customers from social media sites. This means that 1 out of 4 customers have heard about your business from your social media account. Social media provides business owners with both free and paid exposure to a wide range of receptive customers. And Facebook fans tend to spend more online at a rate of 43% more than non-Facebook users. Social media sites have helped businesses increase their business visibility or bring traffic to their website. 45% of adults check recognized brand pages. Examples of these pages are Nike, Reebok, Ford, and Samsung. This simply means that social media sites are becoming essential for building any business brand, thereby solidifying its purpose as a premiere social brand builder.
Nowadays, people are more likely to remember a Facebook post than a sentence from a book, and more likely to remember a post than a random face. What do all these mean? It simply means that your customers are waiting for you to create a Facebook or any social media page. It’s not enough for you to create a website because they’d rather view your business if it came from something they were familiar with, like Facebook or Twitter. Take the time to check out Twitter and Facebook and see what they have in store for you.